Ladies in Red

The international campaign, Go Red For Women, presented by MasterCard, will have its inaugural South African show - the Little Red Dress - during its Style in the City at the V&A Waterfront, Cape Town from the 29 October to 1 November 2009.

This initiative, in support of the Heart and Stroke Foundation South Africa, will see eight South African designers each creating their own unique red dress, which will be worn by eight well-known South African female personalities on the runway during gala dinner on 29 October.

The dresses will be on auction on the night with a reserved minimum bid for each dress and all proceeds raised will benefit The Heart and Stroke Foundation South Africa. The dresses will then be put on display for the duration of MasterCard Style in the City to give all attendees an opportunity to view the beautiful designs, and how much was raised for the Foundation.

“The Go Red for Women initiative, symbolised by the little red dress, is an important platform for us to bring home the message of heart health to women in South Africa. Our collaboration with MasterCard will enable us to get our message across in a way that is close to women's hearts: fashion,” says Ashleigh Kuttner, programme director projects, Heart and Stroke Foundation South Africa.

The models and designers are:

1. Jackie Burger, editor, Elle, for Abigail Betz

2. Jill Docherty, business leader, MasterCard Africa, for Gavin Rajah

3. Jo-Ann Strauss, presenter, Top Billing and host of MasterCard Style in the City, for Gabi Rosenwerth

4. Kate Wilson, editor, Marie Claire, for Marianne Fassler

5. Lerato Tshabalala, editor, Sunday Times, Lifestyle for David Tlale

6. Michelle van Breda, editor, Sarie, for Stefania Morland

7. Pnina Venster, editor, Glamour, for Jacques Lagrange

8. Samantha Page, editor, O Magazine, for Bongiwe Walaza

This four-day interactive fashion, beauty and health event will feature the fabulous fashion-duo Trinny and Susannah of BBC's Undress the Nation, who will be entertaining South African audiences with their Style Academy that has already proved its popularity internationally.