Thursday, December 4, 2008

Fashion Forecast: 2009


Humans don’t like surprises – we like to know what’s coming down the track: from the weather, to the interest rates and fashion trends. So here it is: your fashion forecast for 2009. Upcoming style trends will be hot with a good chance of early-evening glam, and a strong northerly influence. Temperatures will be in the mid 1980’s, displaying some fantastic fashions in the warmer months, especially over the coastal regions.

Colours: Bright colours were huge in 2008, and this trend is likely to continue into 2009, but with added intensity: think purples, periwinkle, orange and raspberry. Ink black and neutrals are still in though and are a nice balance to the brighter hues.

Trends: 2009 will see some old favourite styles reappearing, while others will be popping up for the first time:



  • Sheer: From dresses to blouses, sheer fabric will be all the rage in 2009. For the more conservative fashionistas who don’t want to bare all however, a tank top or slip underneath will be key.

  • Asymmetrical: The latter part of 2008 saw the re-emergence of this popular style, and it will continue to enjoy this popularity in 2009.

  • Sculptured: 2008 was all about the sculptured shoe whereas 2009 will be all about the sculptured dress.

  • Drape: Another one of the enduring legacies from 2008.

  • All in ones: These have been around since the 1980’s but now they are back with a vengeance. Keep them slightly loose, in a cool, drapey fabric. This look is not for the faint-hearted, so if you’re going to wear it, wear it with confidence.

  • High waisted: Works for shorts, trousers and skirts.

  • Harem pants: Pair with a chunky belt, killer heels and a drapey blouse and you’re good to go.

  • Boho chic: A look endorsed by Sienna Miller and Kate Moss and one that will never go out of style. Invest in some key pieces like wide-legged pants, high-waisted jeans, maxi dresses and boho bags as you’ll be wearing them for seasons to come.

  • Ruffles and bows: These will help to soften any outfit, but beware of where they are located on the garment as they will emphasise the part of the body they are closest to.

  • Sports-inspired: No longer relegated to sweaty gym sessions, gym gear will be key in 2009. They will be so key in fact, that Scarlett Johansson now designs a range of sportswear for Reebok called “Scarlett Hearts Rbk” (Available at Sportscene in Sandton, Gateway and Canal Walk).

  • Street wear: Inspired by punk and skateboarders, this look is all about bright colours, interesting shapes, skinny jeans and Wayfarers.

Fashion Philosophy: The overriding fashion philosophy for 2009 will be about organic and sustainable fabrics – style with a conscience if you will. Organic is all about making use of nature’s resources instead of harmful chemicals. Choose cotton over polyester, reduce what you buy, reuse your outfits where possible and see just how versatile your garments really are, and recycle those items in your wardrobe that you haven’t used for a while.

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